What a CRE website really costs

Ask what a CRE website costs and you will get a range so wide it is useless. That is because "website" covers everything from a one-page template to a custom build with a maintenance retainer. The honest answer depends on which path you take and how much of the ongoing work you absorb yourself.

The custom agency build

An agency designs and builds a bespoke site. You get exactly what you specify, and you pay for it twice — once in the upfront project and again in the maintenance, redesigns, and SEO retainers that follow. For a broker, the trade is control and polish against a large bill and a slow timeline. The work also tends to be design-led rather than structure-led, which is the opposite of what CRE search rewards.

The freelancer

A freelancer is cheaper upfront and faster than an agency. The catch is everything after launch: you still own hosting, updates, and content, and you are dependent on one person's availability when something breaks. The structure question does not go away either — you have to know to ask for market pages and schema, because a freelancer builds what you brief.

Do it yourself

A DIY builder or WordPress is the lowest cash cost and the highest time cost. You become the webmaster, the SEO contractor, and the content team. For brokers who enjoy that, it works. For most, the site launches and then slowly goes stale, which quietly erases the savings — an inactive site is close to no site at all in AI search. We compared this path directly in our WordPress alternative breakdown.

The subscription platform

A purpose-built platform folds build, hosting, SSL, SEO structure, and ongoing content into one monthly fee. The trade is less template-level control for a predictable number and far less of your time. MemmoCRE prices this way:

• Starter — $99/mo. A real website. Live this week.
• Professional — $199/mo. Everything you need to run your practice online.
• Premium — $349/mo. Full-stack content + social automation.

Annual billing saves 15%, and every tier includes hosting, SSL, and AI-built pages. The full breakdown is on the pricing page.

Where the real cost hides

Whatever path you pick, the line item people forget is content. A website is not a one-time purchase; it is a thing that has to stay current to keep working. Budget for recency, not just for launch — and if you would rather not, a platform that generates and refreshes content for you is doing the expensive part.