Notes on websites that win deals

Insights for CRE agents

What we are learning about AI search, market pages, and lead capture for commercial real estate practices. New posts most weeks.

Why CRE agent sites are dead in AI search — and what to do about it

Most commercial real estate agent websites were built for Google in 2015 — and it shows. Here is what changes when ChatGPT, Claude, and Perplexity become the dominant entry point, and how to build a site that wins in both worlds.

The five pages every commercial broker website needs (and why most miss two of them)

A useful CRE agent website is not a brochure — it is a structured set of pages that answer the questions a tenant, owner, or investor is already asking. Here is the minimum viable set, and the two that almost everyone forgets.

When MemmoCRE builds a market page for a CRE agent, almost all of the underlying data is already public. Here is exactly which sources we pull from and how that gets stitched into a page that reads like an agent wrote it.